Lea Cohen | Brookline Real Estate, Newton Real Estate, West Roxbury Real Estate


If you're getting ready to put your house on the market, your mind is probably flooded with dozens of unanswerable questions. Much of your uncertainty may revolve around the marketability of your home and how quickly a qualified buyer will come along.

Although there are factors over which you have little control, there are several things you can do to tip the scales in your direction.

Other than sprucing up your home and yard to maximize their visual appeal, choosing a top-notch real estate agent is the single most important step you can take. It's not only crucial to select an agent who is both experienced and proactive, but you'll also want to find a professional with whom you have a good rapport. You can usually get a pretty good idea of their experience and sales history from online profiles, but the only way to know whether they're a good fit for your needs and personality is by meeting with them face to face.

If you have the time and inclination, it can also be to your advantage to interview more than one candidate. The agent you ultimately choose will have a direct bearing on virtually all aspects of the sales process. By choosing a professional who is dedicated, knowledgeable, and easy to work with, you'll be taking a big step toward getting your house sold within the shortest period of time. A good agent will keep you motivated, informed, and focused on keeping your home in marketable condition. They'll also help you with everything from pricing and negotiating to problem solving and setting up appointments.

There are several other things you can do to increase the chances of attracting potential buyers and offers. Creating as much curb appeal as possible can go a long way toward making a great first impression. The concept of curb appeal can encompass many different elements, but the battle is half won when your lawn, bushes, and trees are kept neatly trimmed at all times. Weather permitting, displaying colorful potted flowers and hanging baskets is another way to add a lot of eye appeal to your home. Simple improvements like painting your front steps, sealcoating your driveway, or touching up the paint on window shutters or porch railings can also help enhance your home's curb appeal.

Although interior painting can be time-consuming and a bit messy, it's often one of the most cost-effective ways to make a positive impression on potential buyers. If your walls are looking scuffed, faded, or otherwise neglected, a fresh coat of neutral, beige, or grey paint can often make a huge difference in the eye-appeal of your home. Making sure your carpets are clean, counter tops are immaculate, and your windows are crystal clear are other ways to put your best foot forward when house hunters are scheduled to visit your home.


Believe it or not, upgrading your residence's curb appeal won't necessarily force you to break your budget. Now, let's take a look at three cost-effective ways to improve your house's curb appeal.

1. Mow the Lawn

Tall grass and weeds are unlikely to do you any favors, particularly if you want to reap the benefits of a fast, profitable home sale. Fortunately, if you spend some time mowing the lawn and trimming the hedges, you may be able to boost your house's curb appeal.

It generally won't take long to perform lawn maintenance tasks. Then, once you complete these tasks for the first time, you can set up a schedule to complete them every week or every other week until your residence sells. That way, your lawn will continue to look great in the eyes of potential buyers.

2. Clear the Walkways

Dirt, dust and debris may make your home's exterior walkways look messy. Perhaps worst of all, these problems may drive prospective buyers away from your house.

On the other hand, neat, tidy walkways could help your residence stand out to potential buyers. If you devote time and resources to sweep and clean your house's exterior walkways, you can increase the likelihood that your residence will make a positive first impression on buyers.

3. Remove Decorations

Although plastic flamingoes, lawn gnomes and other home exterior decorations have helped you distinguish your house from others in your neighborhood, now may be a good time to put these decorations into storage. Because if you keep decorations on your lawn, it may be difficult for a buyer to envision what life may be like as the owner of your house.

Remember, your goal as a home seller is to make your residence as appealing as possible to prospective buyers. By removing home exterior decorations, you can show off your residence's full potential. As such, you can make it easy for buyers to fall in love with your residence as soon as they see it for the first time.

As you search for ways to upgrade your house's curb appeal without breaking your budget, you may want to consult with a real estate agent too. This housing market professional is happy to provide home selling recommendations and can help you transform your home's exterior from drab to fab.

Typically, a real estate agent will provide expert guidance at each stage of the house selling journey. He or she first will help you craft a home selling strategy and promote your residence to dozens of prospective buyers. Plus, once you receive an offer to purchase your home, a real estate agent can help you analyze this proposal. And if you accept an offer to purchase your house, a real estate agent will do whatever it takes to help you quickly finalize your home sale.

Ready to list your residence? Upgrade your house's curb appeal today, and you can move one step closer to achieving the best-possible results during the property selling journey.


No matter how you look at it, putting your home on the market is a life-changing experience!

Not only will it change your future circumstances, but it will have an impact on your day-to-day routine, right now.

If your home is actively being shown by real estate agents, there are a few things you may need to do on a regular basis to make the best possible impression on potential buyers:

Keep it clean: Ordinarily, most homeowners aren't inclined to thoroughly clean their house every day -- or "at a moment's notice." Very few people have the time or motivation to keep their home's immaculate on a constant basis; it's exhausting just thinking about it! However, when your house is being viewed by prospective buyers, cleanliness -- or the lack, thereof -- will be noticed. Although "old habits die hard," it may be necessary to enlist the help and cooperation of your children (and spouse) in keeping the house looking presentable at all times. While it's unrealistic to expect your home to look immaculate day after day, it might be necessary to establish some new rules and standards for your family to follow about picking up clothes, toys, snack wrappers, and food residues. If you can maintain a "semblance of order" on an ongoing basis, then it shouldn't be too difficult to prepare your home for the next showing. While you'll usually get at least 24-hours notice before a house showing is scheduled, there may be the occasional request for a same-day visit.

Appearances count: "Keeping up Appearances" is more than just a popular British sitcom; it's a necessary goal for anyone hoping to sell their home within a reasonable period of time. Doing your best to stage your home in an attractive, inviting way is a key ingredient to a successful home-selling strategy. Setting priorities for curb appeal will also help you put your best foot forward in a competitive real estate market. Although many aspects of home staging are based on common sense and simple home decorating principles, it's difficult to be objective when your family's home is involved. There's certainly a lot of credible information online concerning the benefits of reducing household clutter and leaning toward neutral paint colors, but you can also turn to your real estate agent for tips on enhancing your home's curb appeal, interior appearance, and overall marketability.

Unless the home you're selling is relatively new or completely updated, there are a lot of decisions to make about how much time, energy, and money should be spend on upgrades, repairs, and enhancements. While everyone's situation, budget, and timetable is different, it's usually necessary to correct issues that might be considered a glaring problem or a deal breaker. Sometimes those issues don't come to the forefront, however, until you get specific feedback from agents and prospective buyers.


Bolstering your house's curb appeal is paramount if you want to achieve the best-possible results during the property selling journey. In fact, there are many reasons why you may want to dedicate time and energy to enhance your home's curb appeal, and these include:

1. You can differentiate your home from the competition.

Your home only gets one chance to make a great first impression on potential buyers. If your home stands out to buyers, it may lead to many property showings. Meanwhile, these showings ultimately may result in one or several offers to purchase your residence in the near future.

If you are searching for ways to promote your residence to buyers, it often is beneficial to upgrade your house's curb appeal. Because if your home has a pristine front lawn and other amazing home exterior features, it may stand out to many buyers. And as a result, you may be able to distinguish your residence from comparable properties in your area.

2. You can speed up the house selling process.

The home selling process may prove to be long and difficult, particularly for a seller who is unsure about how to showcase his or her residence to the right groups of buyers. Fortunately, a home that has outstanding curb appeal may make it easy for a seller to speed up the house selling cycle.

Remember, a home's curb appeal enables a seller to make his or her residence an attractive option for potential buyers. And if a buyer falls in love with a home as soon as he or she sees it, this individual soon may be ready to purchase this residence.

3. You can maximize your home sale earnings.

The goal of a home seller is to generate lots of interest in his or her residence. That way, a seller can boost the likelihood of receiving multiple offers to purchase that are at or above his or her initial home asking price.

If you spend some time enhancing your house's curb appeal, you could make your residence an appealing option for buyers. Therefore, as buyers compete for your home, you may be able to reap the benefits of a profitable house selling experience.

As you prepare to sell your home and explore ways to upgrade your house's curb appeal, you may want to hire a real estate agent. This housing market professional can help you list your home and promote it to prospective buyers. Plus, he or she will help you establish an aggressive initial asking price for your residence, set up home showings and open house events and much more.

Devote time and energy to upgrade your home's curb appeal – you will be glad you did. It generally won't take long to improve a residence's curb appeal. And if you focus on your home's curb appeal, you likely won't need to wait long to generate interest in your house and receive a competitive offer to purchase your residence.


When prospective homebuyers see your residence, are they impressed or disappointed? A homebuyer's first impression might depend on your house's curb appeal – something that can make or break a home sale. For home sellers, ensuring your home is attractive to homebuyers is paramount. Thus, it is essential for home sellers to spend some time avoiding these common curb appeal mistakes: 1. Keeping Clutter on Your Front Lawn Lawn ornaments like a bright pink flamingo sculpture or large pinwheels may help your home's front lawn make a bold statement. At the same time, however, they can clutter up your front lawn and may be an eyesore for prospective homebuyers. When it comes to clutter, you'll want to do whatever it takes to eliminate it from your front lawn entirely. By doing so, homebuyers will be able to focus on your home's outstanding exterior and its other stunning features. Remember, your goal as a home seller is to keep your residence as neat and clean as possible and allow your home to make a positive first impression on homebuyers. And if you devote time and resources to remove clutter from your front lawn, you'll be able to showcase the size and beauty of your front lawn day after day. 2. Ignoring Peeling Paint on Your Home's Exterior Adding a fresh coat of paint to your home's exterior is never a bad idea, particularly for home sellers who notice peeling paint. Typically, you can touch up areas where peeling paint is present and eliminate such problems instantly. If your home needs an extensive paint job, you may be better off hiring a professional home painter as well. This home renovation expert will help you take the guesswork out of repainting your home's exterior and work toward transforming a drab exterior into a fabulous one. 3. Failing to Replace Outdated Light Fixtures You know the light in your driveway that constantly flickers at night? Well, now may be a great time to replace it, especially if you're a home seller who wants to boost his or her house's curb appeal. Outdated light fixtures will do more harm than good for your home's curb appeal. But if you install new light fixtures, you'll be better equipped to enhance your home's curb appeal at night. As a home seller, you'll want to ensure homebuyers can view the beauty of your residence during the day and evening. Meanwhile, installing new light fixtures enables you to brighten up your home's exterior and improve your house's chances of making a great first impression on homebuyers. Curb appeal represents an important factor for home sellers, and if you ever feel unsure about how to improve your house's curb appeal, hiring a real estate agent usually is a wonderful idea. A real estate agent possesses industry experience and know-how and can help you explore innovative ways to improve your home's curb appeal. And ultimately, this professional can empower you with the insights and resources you need to accelerate the home selling process. Enhance your residence's curb appeal, and you may be able to reap the benefits of a fast home sale.



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